From freelance copywriting to a $120 million fortune

From freelance copywriting to a $120 million fortune, lessons from Dan Lok

Can a freelancer become a millionaire in dollars? The short answer is “yes” of course. However, you cannot become a millionaire freelancer overnight. However, working as a freelancer might be a terrific way to begin your path to financial success. Dan Lok, a freelancer with a net worth of over $120 million, is one such individual.

Dan Lok was born on November 24, 1981, in Hong Kong. As an only kid, he was. He was 14 years old when his parents split up. Even though none of them spoke English, he and his mother relocated to Vancouver. Dan’s father could no longer support his family and filed for bankruptcy two years later.
At a nearby grocery, Dan began to load food. He later worked at a laundry, mowed lawns, and delivered newspapers. The most important thing he took away from this time was that he detested working for others and wanted to launch his firm.
Dan Lok enrolled in a business course at Vancouver’s Douglas College after graduating from high school. He started as a copywriter but rapidly became well-known in the field of web marketing.

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The majority of Dan Lok’s income comes from training, business consulting, writing, and investing. His work as a business coach, author, motivational speaker, and mentor has contributed to his wealth.

He charges $10,000 an hour as a highly sought-after public speaker. He often appears in print, television, and other media, which increases his notoriety on a worldwide scale.

For Dan, success didn’t happen right away. Over his three years in college, he launched 13 enterprises, all of which failed. Dan also racked up a sizable student loan debt—$150,000. Despite this, he went on to amass many millionaires by the time he was 30 after earning his first million at the age of 27.

At college, Dan had his sights set on marketing, and he studied all he could from Alan Jacques before starting his marketing firm. When he was 22 years old, he was making six figures each year and charged customers at least $10,000 for each advertising campaign.

Lessons Dan Lok can teach freelancing

Being a freelance writer nowadays is more advantageous than ever before. The freelancing industry is flourishing. The world is your oyster if you’re a member of the vibrant community of independent authors. The possibilities are limitless. More and more companies are replacing regular staff with freelancers.

Finding employment is becoming more simple thanks to developing technologies in online freelancing platforms, particularly if you have specific expertise.

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However, every “freelancer” is aware that the success of their employment depends on their ability to draw in pre-qualified prospects and persuade (also known as “convert”) them into paying customers, ideally for life. Dan Lok never stops talking about the struggles he had on the way to becoming a millionaire freelancer. He offers advice on what to avoid and what to look for while expanding a solo freelance company to both new and seasoned freelancers.

Narrow your focus and learn copywriting

Dan Lok advises freelance writers to narrow their focus. He simply means that you should find a niche to specialize in, and also find a type of writing to specialize in, such as copywriting.

Copywriting is an extremely lucrative skill that is in very high demand.

When generic freelance writers decide to become copywriters, they tend to start making a lot more money.


Because copywriting is a high-income skill. Copywriting is a high-demand skill, especially in today’s economy. In today’s digital economy, online businesses require great copywriters to succeed.

For those of you who are already talented freelance writers, it will be an easy transition into copywriting. It’ll be especially easy to transition into copywriting if you enroll in my brand new 7-week High-Income Copywriter Certification Program. In this program, I’ll teach you how to become a master copywriter.

SEO copywriting is the added advantage

If you do learn the high-income skill of copywriting, you don’t have to stop there. You should also learn SEO copywriting. SEO stands for search engine optimization. SEO copywriting is an advanced form of copywriting that contains targeted key phrases or keywords typically searched on search engines such as Google.

If you become an SEO copywriter, you’ll stand out in the gig economy because freelance writers with the combined skills of copywriting and SEO are in high demand.

If a copywriter learns SEO and becomes an SEO copywriter, they can charge their client more money.


Because SEO copywriters deliver copy that is more likely to rank on Google and that means more prospects will find and view the copy. An SEO-friendly piece of copy will therefore generate more sales, as more people will read the offer.

However, only a trained SEO copywriter can write SEO-friendly copy. That’s why SEO copywriters are in a better position for high-ticket closing.

A talented SEO copywriter can include the targeted key phrases or keywords the client wants to rank for, within their article, in a natural way. Clients pay top dollar for this service.

Just remember that you have to learn copywriting first before you can learn SEO copywriting.

Learn from the best, find a mentor

Whatever it is you want to learn – whether it’s SEO or copywriting or content marketing – find a mentor. Learn from someone who knows their stuff.

Mentors are great because they’ll tell you about the mistakes they’ve made in the past so that you don’t make the same mistakes. They’ll also teach you strategies and principles that it took them years to learn.

Dan Lok says that he wouldn’t be where he is today without his mentor, Alan Jacques.

“He taught me the high-income skill of copywriting. Alan didn’t just teach me how to become a copywriter, though.

“He also taught me several unique copywriting exercises that helped me become a master copywriter.

Many of these exercises were things I never would have thought of trying. But they worked. This is why it pays to learn from the best.”

Use the Blue Ocean Strategy to find uncontested market space

How innovative of a person are you?

How badly do you want to succeed in the gig economy?

Those who want success badly enough, create ‘blue oceans’ of uncontested market space. It’s these freelancers who identify areas of no competition in the marketplace.

Can you think outside the box?

In the book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim & Renée Mauborgne coined the terms ’red ocean’ and ‘blue ocean’ to describe the difference between the saturated and overly-competitive marketplaces versus the marketplaces not yet explored, and therefore untainted by competition.

Freelance writers possess the ability to capture new markets.

Perhaps you’ll discover a blue ocean in the form of a specific industry that could benefit from the services provided by freelance writers, yet they don’t typically use writers.

If you start pitching those specific companies – the ones freelance writers don’t typically think to pitch – you’ve created your blue ocean.

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We can imagine all of the freelance writers who own their blogs as a prime examples of how the blue ocean strategy works. Blogs that are extremely niche and extremely unique are blue oceans, capturing readers with the type of content that is hard to come by.

Blue oceans symbolize an opportunity to stand out and do what nobody else is doing. So, if you have an interesting idea for a niche blog, and nobody else has a blog about it, you’re off to a good start.

If you’re innovative enough to successfully implement the blue ocean strategy, what does this mean for you? It means you can create demand, and dominate the market space you’ve created. You can read the full article here.

Freelancers that read our blog report increased earnings. Learn how to increase your earning with our free resources





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