Three key trends you must know as a freelancer in 2023 if you want to increase your earning

As the new year begins, we are dusting off the crystal ball to see how trends, technology, and economic projections might help freelancers prepare for 2023. 2022 was difficult for self-employed people. In recent months, firms have posted fewer job postings due to inflation, raising anxieties and doubts. Despite the severe shortage of competent labor, this is the case.

However, highly skilled IT workers might find well-paid work in companies, giving self-employed people hope for the future. This makes self-employed individuals optimistic. The freelancing business will be shaped by the changing labor market, where corporations may find it cheaper to hire freelancers for certain tasks than full-time workers.

Flexjobs has updated us on remote work trends, as usual. These advancements should inform our 2018 career choices. FlexJobs saw a 20% rise in remote job ads in 2022 compared to 12% in 2021. Remote employment also led to more job titles and professional levels. Manager and senior-level jobs made up 32% of remote work opportunities, even though experienced-level jobs made up 62%. The remaining 6% of job openings were entry-level.

— Top Remote Career Categories

With remote work shifting from a pandemic-era policy to a permanent business solution throughout 2022, this year’s top career categories reflect the wide-scale adoption of remote work across various industries.

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For anyone looking for remote work, these seven categories are ones to watch in 2023:

1. Computer & IT
2. Marketing
3. Accounting & Finance
4. Project Management
5. Medical & Health
6. HR & Recruiting
7. Customer Service

Of the top career fields above, a few experienced significant growths in 2022. These include accounting & finance (31%), HR & recruiting (22%), and marketing (20%). Modest growth was also seen in computer & IT, project management, and medical & health. Customer service, though making it in the top seven, did experience a drop of 6% from 2021.

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Other categories, although not on the top career list, also experienced significant growth between 2021 and 2022, seeing a rise in remote job listings. These include nonprofit & philanthropy (55%), communications (39%), and legal (33%). 

At the same time, some historically strong career categories didn’t see growth in 2022. These include sales, which stayed stagnant, and education & training, which fell 4%.

— Top Remote Job Titles Posted

Most jobs have the potential to be worked remotely, but there are always some more popular jobs. In 2022, the top 10 remote job titles posted to FlexJobs included:

1. Accountant
2. Executive Assistant
3. Customer Service Representative
4. Senior Financial Analyst
5. Recruiter
6. Project Manager
7. Technical Writer
8. Product Marketing Manager
9. Customer Success Manager
10. Graphic Designer

— Top Remote Job Titles Searched For

If you’re wondering what job seekers were looking for in 2022, the following 10 job titles are the most popular searches:

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1. Accounting
2. Data Entry
3. Customer Service
4. Education
5. Executive Assistant
6. Marketing
7. Project Manager
8. Sales
9. Transcription
10. Virtual Assistant

Other trends to look out for

Increase in the use of machine learning and other forms of AI

The rising usage of artificial intelligence is a trend that may be considered one of the most important in digital marketing (AI). AI may be put to a variety of uses, including the automation of mundane operations, the provision of real-time feedback, and the assistance of workers in maintaining connections with one another. It is anticipated that by the year 2025, AI would be responsible for the creation of 97 million more employment.

Huge demand for new talents

The talents that businesses look for are always shifting to keep up with the changing nature of the job. To maintain their competitive advantage, businesses need to make investments in the education and growth of their workforce. The competencies that are directly connected to digital transformation, such as data analytics and cloud computing, will be the most in demand in the next years.

Freelance and contract work will gain more popularity.

The epidemic has led to the loss of jobs and has created instability in the economy. As a direct consequence of this, there has been a meteoric rise in the number of persons working as independent contractors or on short-term projects. Because businesses are always looking for ways to save costs and become more adaptable, this trend will probably continue. Continue reading for further data and statistics about digital marketing.

Freelancers that read our blog report increased earnings. Learn how to increase your earning with our free resources now